Chu Creative Video

Chu Batsaihan is a digital video creative, based in Chicago, IL. After leaving his full-time agency job to begin career as a freelance videographer, editor, and 2-D animator, he approached Something Tiny™ to create a logotype for his new endeavor.

 
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The Insight

Chu’s existing logo wasn’t unique, making him feel like all of the other video producers out there. He wanted to create something that was unique, bot only in his marketplace, but as a creative in general. It was designed to highlight the individuality and vibrance of Chu himself.

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The Process

We began by working through a number of sketches to determine something that felt like the individual behind it. Early on, we settled upon the simple form with the “C” dominating the circular form with the rest of the characters tucked inside.

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The Final Product

The final logo was something that felt dramatically different than anything we’ve seen before in the space. The logo is designed to stand as an icon alone as well as in a more tradition lockup.

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