Novel Coworking approached us as they were preparing to rebrand their spaces and looking to create a new identity for themselves.
Because this was a departure from previous brand, the idea was to create something that was fun and approachable yet suitable for their serious business-minded customers. As a coworking space, their mission was to help their clients write their own stories so we
As a coworking space, their mission was to help their clients write their own stories so we dove into options that felt like they could be right out of a new novel.
The Final Product
While it is based off an existing typeface, we built a set of semi-custom letterforms unique enough to stand on their own. It designed to not only look professionally, but to also feel modern and hip.